Intellectual Property Law

Questions Answered

Trademarks Klemchuk LLP Trademarks Klemchuk LLP

Why should trademark license agreements include exit strategies? 

Both licensors and licensees should consider inclusion of end of term strategies for trademark license agreements to help avoid unexpected issues when the agreement term ends. While both parties may want different provisions, considering the options and agreeing to terms both parties are comfortable with at the beginning will save grief and legal fees at the end.

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Trademarks Klemchuk LLP Trademarks Klemchuk LLP

What Is Goodwill and Why Should It Be Protected?

When considering the value of trademarks, one must look to the goodwill that has been built behind them. Goodwill is the value consumers associate with the source of specific goods and services. Therefore, in transferring trademark rights, the goodwill of the marks must be included.

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